Driven by a strong entrepreneurial culture and a solid background in advisory and transactions, the Auraïa team combines the best of entrepreneurship, business advisory and investment banking.
Working alongside its customers, and completely dedicated to their projects, Auraïa takes a comprehensive approach and offers an in-depth understanding of the issues and challenges faced by the small and medium sized business leaders, investment funds and Family Offices it advises and supports.
Benefit from the expertise of an experienced leader, well-versed in M&A deals that he has completed both for himself, and for his clients: precious support for management teams when planning their strategy, their business model, and shifting the company’s capital structure. Pierre Lasry himself set up and ran a group with operations in ten countries for almost 25 years, he completed a dozen acquisitions and shifted the company’s capital structure by way of three different investment funds.
Understanding how these two markets operate, their specific cultural nature, their potential, the fabric of companies and investors, even the most discrete operators, and gaining access to high-profile dealers, are two advantages that Auraïa offers the companies, investment funds and Family Offices it supports.
Pierre Lasry is a Franco-Swiss graduate in Philosophy from Paris I Panthéon Sorbonne.
He began his career in 1992 by founding Lowendalmasaï, a consulting firm specializing in cost management and corporate performance improvement.
Lowendalmasaï, which employed 360 people in 10 countries, made a dozen acquisitions with three successive investment funds before selling to Alma Consulting in 2015 to create the Ayming Group.
Pierre created Auraïa in 2015, in Geneva, to put his entrepreneurial experience at the service of companies, family offices and investment funds.
Pierre is based in Geneva.
Guillaume Arnaldez holds a Master’s degree in Finance from Paris II Panthéon-Assas University and has over 15 years’ experience in M&A advisory.
He started working at Société Générale in Singapore before joining DC Advisory Partners in Paris.
He then moved to London where he continued his career at Canaccord and then Clearwater as M&A Director, before joining Houlihan Lokey.
Throughout his career, Guillaume has gained extensive transactional experience providing sell-side and buy-side M&A advisory on behalf of financial sponsors and major strategic acquirers.
He has also worked on a number of IPOs and restructuring mandates, mainly in the B2B services and industrial sectors.
Guillaume joined Auraïa Capital Advisory at the end of 2023 and is now based in Geneva.
Jeremy Finkel studied at HEC Geneva and McGill University in Montreal.
He holds a Swiss chartered accountant’s diploma.
Jeremy began his career at PwC in Geneva, where he first specialized in auditing major international banks, before moving into the transaction advisory department, where he carried out numerous financial due diligence assignments and M&A transactions.
He also held the role of CFO of an education start-up, where he set up the finance function, helped define the strategic direction and successfully executed the sale of the company.
Jeremy joined Auraïa in 2023, and is based in Geneva.
Adrian Turion studied at HEC Lausanne, Maastricht University, and Waseda University in Tokyo.
He holds a Bachelor of Science in Management and is currently pursuing a Master of Science in Finance.
He began his career at Europ Assistance in Nyon, in the Financial Planning Analysis department. He then joined C10Play, where he worked in the Corporate MA department.
Adrian also served as an associate in an organisation with over a hundred members as a Business Developer.
Adrian joined Auraïa in 2024 and is based in Geneva.
Yann Bouillonnec holds a Master’s degree in Economics from the Université des Sciences Sociales de Toulouse.
Yann began his career in the luxury goods industry with the Richemont group (Cartier, then Vacheron Constantin) where he spent over 20 years, holding the positions of Managing Director Asia then International Director of Vacheron Constantin.
He continued his career with LVMH (TAG Heuer) as Vice-President Sales.
Following his career at LVMH, Yann joined the Genesis Motor automotive group as Head of Sales to open and develop the European market.
Yann joined Auraïa in 2022 as Senior Advisor.
He is also CEO of Gold Service, a club deal arranged by Auraïa.
Yves Froppier began his academic career in science, before completing his management training at INSEAD.
Yves began his career at Transiciel, before quickly moving on to hold several CEO positions in Switzerland and as Vice-President of major IT and technology groups such as Capgemini and GFI International.
He has acquired extensive knowledge, both as a manager and as an entrepreneur, complemented by experience as an investment banker.
He also founded and managed Pax Corporate Finance in Switzerland, and sits on the Board of Directors of numerous start-ups.
Yves is also Chairman of Positive Planet Switzerland, a non-profit organization founded by Jacques Attali.
Yves joined Auraïa in 2019 as Senior Advisor.
Jean-Sylvain Perrig holds a Master’s degree in Economics from the University of Lausanne and a Swiss Federal Diploma in Financial Analysis.
Jean-Sylvain has extensive experience in banking and investment. He held the position of Chief Investment Officer at E. de Rothschild and Union Bancaire Privée (UBP).
He founded Premyss SA, which is specialised in helping financial advisers implement a disciplined, transparent, and documented investment process that fosters risk-adjusted performance. He is also a member of several GFO investment committees and advises family offices.
Jean-Sylvain is President of the Swiss Financial Analysts Association (SFAA), which trains investment professionals.
Jean-Sylvain joined Auraïa in 2022 as Senior Advisor.
Place de Longemalle 16, 1204 Geneva, Switzerland
19 Rue Monsigny, 75002 Paris, France
Phone: + 41 22 318 77 60
contact@auraia.ch
